Commission-only sales
Build a consortium once, and it pays you across multiple seasons.
You bring professional firms into a consortium and sign them up for seats in a year of live CPD. Attendell sets the price, appoints the practitioner who plans the year, runs every session and invoices the firms.
The role is straight commission on seat revenue: 10% on first-season seats, a graduated renewal residual of 6% then 3% across the two seasons after it, and 8% on any seats a firm adds, in any year.
Illustrative
What one consortium pays you, at two sizes.
| Season | 400 seats | 500, full |
|---|---|---|
| First season | $24,000 | $31,200 |
| Second, on renewal | $14,400 | $18,000 |
| Third, on renewal | $7,200 | $9,000 |
| Volume kickers | Not reached | $7,500 |
| Across the three seasons | $45,600 | $65,700 |
The difference between the two columns is $20,100 for 100 more seats, because seats above 400 pay 12% and both bonuses land on the way.
You sell a year of CPD that a practitioner has already planned.
Every firm in a regulated profession owes its people CPD hours that have to be earned, recorded, and produced when the professional body audits one of them. What you put in front of a managing partner is a full year of live online sessions, planned against those requirements by a practitioner in their own profession, and a checked record of credited hours for every person the firm enrols.
Firms buy seats. One seat covers one person for every session in the season, and the price per seat comes off a schedule set by how many seats the consortium takes between them.
The same schedule applies to every firm in the group, so the figure you quote in a first meeting is the figure on the invoice. Growing the group is what improves the rate, so the firm that signed first benefits when you bring in the next one.
With the price settled by the schedule, the whole conversation is about whether the programme fits the firm.
Case study
Firms renew this programme season after season.
Attendell runs the CPD programme for PD Consortium, a consortium of accounting firms in Ontario that has run every season since 1989. Attendell is independent of it, and nothing in the model is specific to accounting or to Canada.
Renewals are where your 6% and 3% seasons come from, so this is the figure to check first.
- 90%+
- of firms renew each year
- 270+
- courses delivered
- 6,000+
- professionals accredited
You make the introductions that start a consortium.
No single firm has to fill a season, which is why these programmes run as consortia and why a mid-sized firm is a realistic first conversation.
Before a group exists
You go to the firms you already know
A profession whose hours have to be earned and recorded, and firms with enough people to make a season worth building. One firm interested is enough to start on.
Your contacts
Getting to a season
Attendell prices the group and puts the proposal together
Attendell sets each firm's seat price from the schedule, appoints the curriculum lead who plans the year, and writes the proposal that goes in front of the firms. Seats are committed in writing, and the season is greenlit once enough are in to fund it.
Attendell's proposal and pricing
Once the season runs
You stay the person those firms call
Sessions run to the plan and each firm can see its own attendance record as the season goes. A firm that renews pays commission again the next season, and again the season after that.
The firms renewing
Attendell appoints the curriculum lead for the profession, and a season is greenlit once committed seats cover the cost of running it. A group that stalls short of that stays a pipeline rather than a programme, and commission follows the seats a firm is invoiced for.
Delivery
Attendell delivers every session in the season.
Each speaker is contracted and paid by Attendell. In the weeks before a session, Attendell reviews the material against what the season promised, formats it, and tests the speaker’s hardware. On the day, Attendell hosts and moderates live.
Attendance is captured from the session itself and matched to each person, so a firm can see credited hours across its whole roster the same week. When a professional body audits one of those people, that record is what answers it.
Hartley Quinn Advisory
CPD Attendance Overview · 2026/27 season
| Person | C1 | C2 | C3 | C4 | C5 | Total |
|---|---|---|---|---|---|---|
| Étienne Lacroix | 1.5 | 1.5 | 2.0 | 1.5 | 1.5 | 8.0 |
| Priya Raghunathan | 1.5 | 1.5 | 2.0 | 1.5 | 0.0 | 6.5 |
| Marcus Oyelaran | 1.5 | 0.9 | 2.0 | 1.5 | 1.5 | 7.4 |
| Siobhán Doyle | 0.0 | 1.5 | 2.0 | 1.5 | 1.5 | 6.5 |
| Wei Zhang | 1.5 | 1.5 | 2.0 | 0.0 | 1.5 | 6.5 |
| Tomás Ferreira | 1.5 | 1.5 | 1.2 | 1.5 | 1.5 | 7.2 |
| Total | 7.5 | 8.4 | 11.2 | 7.5 | 7.5 | 42.1 |
Course index
- C1Regulatory and standards update
- C2Professional ethics in practice
- C3Managing risk in client engagements
- C4Data, records and retention duties
- C5Independence and conflicts
13 operational jobs sit behind every season, and Attendell runs all of them.
- Contracts each speaker and pays their fee
- Reviews and formats every set of materials
- Checks each speaker's hardware before the session
- Registers every attendee and sends the invitations
- Sends the reminders as each session approaches
- Hosts and moderates every session live
- Records the session and publishes it afterwards
- Captures attendance from the session itself
- Matches every credited hour to the person who earned it
- Corrects a record when something looks wrong, visibly
- Reports hours to each firm and to each attendee
- Invoices the firms and follows up the payments
- Answers every support question, all season
What it pays
One consortium signed pays you three times.
This is straight commission on seat revenue. Seat revenue is the seat count times the price on the schedule, so what you are owed is arithmetic you can do from the invoice rather than a share of a profit figure someone else calculates.
A firm taking 40 seats pays you $2,400 in its first season, then $1,440 and $720 as it renews. A consortium is that firm several times over.
| Season | Pays when | What you are paid |
|---|---|---|
| The first season | A firm takes seats for the first time | 10% of that firm's first-season seat revenue |
| The second season | That firm renews | 6% of what it renews for, paid when it renews |
| The third season | That firm renews again | 3%, and the account then moves to an Attendell account manager |
| Seats added, in any year | A firm increases its seat count | 8% of the added seats, whichever season that firm is in |
On top of the schedule
Capacity accelerator
The group passes 400 seats
Every seat above 400 pays 12% instead of 10%, and added seats 10% instead of 8%
Peak bonus
The baseline reaches 450 seats, the size a season is marketed to
$5,000, split between the salespeople who built the group
Full season
The group reaches 500 seats, which is a full house
A further $2,500
The accelerated rate applies to the seats above 400, and the two bonuses are paid on the seat count a group holds going into a season. Filling a group pays better than opening one, because the seats past the point where a season funds itself are the ones that make it profitable.
Each consortium carries its own three seasons, and you can be opening the next profession while the first group is still in its first year. Attendell runs the delivery for all of them, so the number of programmes you have sold is limited by the firms you can reach rather than by the hours in your week.
Sign a group of firms once, and the next two renewals pay you again while Attendell runs every session in them.
How a first conversation goes
We talk about who you already sell to
Which professions, which firms, and how you reach the person who decides on training. That is what tells us both whether there is a consortium inside your contacts.
You name the firms that would want a programme
Attendell checks what that profession's body requires, works out what a season would have to cover, and says what a programme for those firms would look like.
The rates go in writing before anyone is approached
New business, the two renewal seasons and added seats, all of them settled, along with when commission is invoiced and paid.