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For industry experts

Decide what your profession learns this year.

Attendell runs managed CPD programmes for groups of professional firms. The curriculum lead is the practitioner the programme is built on: you decide what the profession needs this year, who is qualified to teach it, and whether the finished season covers those needs.

Attendell does the rest: hosts every session, sends every invitation, keeps every attendance record and invoices the firms.

What you produce
Requirement areas mapped against hours scheduled for the season
Requirement areaRequiredScheduled
Ethics and professional conduct4.0 hrs4.5 hrs
Regulatory and standards update3.0 hrs3.0 hrs
Technical and practice areas12.0 hrs13.5 hrs
Risk and client careNot required3.0 hrs
Season total19.0 hrs24.0 hrs

Sessions scheduled

  1. 18 SepRegulatory and standards updateRegulatory
  2. 02 OctProfessional ethics in practiceEthics
  3. 06 NovManaging risk in client engagementsRisk
  4. 04 DecData, records and retention dutiesTechnical

Illustrative. The requirement areas and hours are the ones that apply to your profession and jurisdiction.

The curriculum lead plans the season and recruits its speakers.

You work out what practitioners need this year: from the requirements, from what the regulators are pressing on, and from talking to the partners in the group about the work in front of them. You turn that into a coherent year rather than a list of whatever topics happen to be available.

Then you find the speakers. Not a shortlist handed over to us. You go to the people worth hearing, persuade senior practitioners to give up a morning, and check that what they intend to present is what the group needs. Your name is on the result, so you do the vetting, not Attendell.

Each year you revisit it. Regulation moves, speakers move on, and what matters in practice changes.

This judgement is what makes a programme worth joining, and no course catalogue can supply it.

Attendell runs the administration.

You

  • Work out what the profession needs this year
  • Source, recruit and vet the speakers
  • Put your name to the finished season

Attendell

  • Contracts and pays the speakers
  • Formats and checks the materials
  • Sends invitations and reminders
  • Hosts and moderates every session
  • Records attendance and reports
  • Invoices the firms
  • Answers every support question

You are not running a business and you are not chasing registrations or invoices. When a session is live you can be in it, or not.

Build the curriculum once. It keeps paying you.

You are paid to build the curriculum and the speaker roster: a fee for the work itself, then a retainer each year to keep it current. That part is straightforward.

What matters more is what happens afterwards. Your curriculum is not tied to one group. When it runs for a second consortium, in another city or another country, you earn a royalty on it. When it runs for a third, you earn again.

Consulting pays for the hours you put in. This pays for the judgement you already had, for as long as programmes run on it.

What those figures are depends on the profession and the size of the group, and quoting one without the other would mislead you. We go through the whole structure on the first call, before you are committed to anything.

One curriculum

Your curriculum and speaker roster

Built once. Refreshed each year as regulation changes and speakers move on.

  • First consortiumBuild fee, then a retainer each year
  • Second consortiumRoyalty on that consortium
  • Third consortiumRoyalty again

You did the thinking once.

How the royalty works. Ordinal labels describe the structure, not groups already running.

Delivery

The session itself is Attendell’s responsibility.

A speaker agrees to present because you asked. The firms join because the plan carries your name. Your reputation is attached to every session we deliver.

So we test the speaker’s material and their hardware before the session rather than during it. We host and moderate live, and we fix technical failures as they happen. Attendance is captured from the session itself and matched to each person, and where something looks wrong it can be corrected and shown to have been corrected.

We have been doing exactly this for one consortium of accounting firms in Ontario since 1989: 270+ courses delivered, no missed season, 6,000+ professionals accredited.

You do not have to bring the firms.

If the firms you know are the natural starting point, we approach them with you. If they are not, Attendell recruits the firms. A programme needs several firms to reach a workable size, and we do that recruiting.

Your name stays on the curriculum. Attendell keeps the right to reuse it.

Attendell needs the right to reuse and adapt the curriculum for other groups, because that is what makes it worth building once. That right is what the royalty pays you for, and it is written into the agreement rather than left to trust.

How it starts

  1. We talk

    Your profession, the requirements that apply to it, and the firms you already know.

  2. We agree the build

    If a programme makes sense, we settle the scope and the terms before you start any of it.

  3. You build the curriculum

    The year and the speaker roster. We build the programme around it and run every season from there.